The Economic Times

MILKING AN OPPORTUNITY - February 7, 2018


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EXCERPT FROM THE ARTICLE:

'Consumers are starting to prefer fresh and healthier varieties of milk because what is sold by local milkman is mostly adulterated and that sold by large co-operatives is not fresh, said Aditya Sinhal of iOrganic, a New Delhi based dairy firm that started in 2013. "Milk collected by co-operatives can have problems such as presence of hormones, antibiotics and pus" he said.

Even the Food Safety & Standards Authority of India said 70% of the milk available in the country is adulterated with detergent, glucose and milk powder.

"Young parents are very particular about the quality of milk they give to their children. They don't mind paying ₹20-25 extra" Sinhal said.'


The Times Of India

THESE DOODHWALAS AIM AT A NEW ‘WHITE REVOLUTION’ - November 4, 2018


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EXCERPT FROM THE ARTICLE:

Kanishk Sinhal, business development manager at iOrganic, says more people are seeking direct link to the source of milk they drink. “There is a small group of people who are connected to (dairy farming), but there is growing group of people who are getting educated about it”, he says.


HT Mint

WHY PEOPLE ARE WILLING TO PAY MORE FOR HEALTHY ORGANIC MILK? - March 27, 2018


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Financial Express

MILK SHAKEN UP - MAY 27, 2018


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EXCERPT FROM THE ARTICLE:

Delhi based Aditya Sinhal's decision to launch iOrganic in 2013 also stemmed from personal experience as well as a desire to tap a growing market. "A few years back, while meeting one of my father's acquaintances who runs a milk processing facility in a village in Punjab, I was offered milk not from the plant he was running, but from a cow he kept for himself. This intrigued me, so he explained that processed milk has little nutrition left after multiple courses of filtration and processing to remove cow dung and other impurities. This made me think of launching my own dairy far to generate fresh milk not just fir my family, but also as a business venture", recalls Sinhal.