The Economic Times
MILKING AN OPPORTUNITY February 7, 2018
EXCERPT FROM THE ARTICLE:
'Consumers are starting to prefer fresh and healthier varieties of milk because what is sold by local milkman is mostly adulterated and that sold by large co-operatives is not fresh, said Aditya Sinhal of iOrganic, a New Delhi based dairy firm that started in 2013. "Milk collected by co-operatives can have problems such as presence of hormones, antibiotics and pus" he said.
Even the Food Safety & Standards Authority of India said 70% of the milk available in the country is adulterated with detergent, glucose and milk powder.
"Young parents are very particular about the quality of milk they give to their children. They don't mind paying ₹20-25 extra" Sinhal said.'